Tuesday, November 4, 2008

The bottom line

We called in the experts! Gilmar and Gilberto (left) examined the financial reports of the Vida Nova publishing house in a recent meeting, and concluded that the ministry/business is healthy. In fact, they evaluated our efficiency ratio (income per employee) and found that it is on par with many successful multi-national corporations!

Our CEO, Ken Davis (right) is the one who keeps us on track. His conservative management has kept Vida Nova viable in a turbulent market. As vice president, I observe and advise as much as possible, although some of the finance-speak is a bit over my head!

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